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G-Shock is a line of watches established in 1983 by Kikuo Ibe. "I want to make a timepiece that will not break, even if dropped." This proposal, submitted at an internal meeting over 35 years ago, suggested that the development should be a one-man job handled by Kikuo Ibe, the engineer responsible for the external design of watches at the time. The concept of a tough watch seemed not only unconventional, but even nonsensical. Nevertheless, the proposal was accepted. A project team comprising just three people was formed — and development of the new watch began. The design crosses the line between military wear and streetwear and has grown to become a cultural phenomenon over the decades