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New Era has been at the forefront of style and sports since the beginning. Founded in Buffalo, New York in 1920, New Era initially produced Gatsby-styled caps before creating baseball caps for the Cleveland Indians in 1934. New Era became the official hat for Major League Baseball in 1993, and the rest is history. New Era became the official sideline cap of the NFL in 2012, and the official court cap for the NBA in 2016. Its 59FIFTTY fitted and NE flag logo, located on the side of the hats, are as timeless as they are world famous. Beyond sports, New Era hats have been integral for pop culture, hip-hop, and sneaker culture due to New Era’s unwavered quality and generational designs. Shop our New Balance offerings below.