Nike

Nike was founded in Beaverton, Oregon in 1964 by University of Oregon track coach Bill Bowerman and mid-distance runner Phil Knight. Originally founded as Blue Ribbon Sports, Bowerman & Knight imported Onitsuka Tigers (ASICS) from Japan up until 1971, when Bowerman created a running shoe with the help of his wife’s waffle iron — creating a waffle sole. Renamed after the Greek goddess of victory, Nike would soon become a sportswear giant with its Swoosh logo (designed by Portland State University graphic design student Carolyn Davidson) and iconic “Just Do It” mantra. From the Nike Air Force 1 to the ever-evolving Air Max line, and other innovative developments, Nike has expanded beyond its footwear and apparel vision as the company is an undeniable leader in performance, design, and pop-culture with collaborations with brands and artists such as Stüssy, OFF-WHITE, fragment Design, Travis Scott, sacai, and many more. Shop the latest Nike products below.

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