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Founded in Boston in 1906, New Balance has emerged from manufacturing arch supports and orthopedic shoes into a premier running shoe company, creating footwear specific for high-level athletes since the 1930s. Decades later, New Balance’s iconic “N” logo appeared on its shoes in the 1970s and has become a signature staple for the brand ever since. With models like the 574, the beloved 990 line, and the 992 (worn famously by Steve Jobs), New Balance's catalogue ranges from undeniable classics to reimagined icons with the help of collaborators. Shop the best that New Balance has to offer below.