In 1988, Tinker Hatfield and Michael Jordan introduced the world to the Air Jordan 3.
MJ's third signature sneaker and Hatfield's first Air Jordan design was immediately embraced & beloved. Jumpman logo on the tongue, Nike Air heel tab mimicking a license plate, and elephant print details on the heel counter & toe box elevated the Air Jordan line.
With the help of his Airness and his stellar performance at the 1988 Dunk Contest, the Air Jordan 3 rose to popularity. From the free throw line to the shelves, the AJ3 was the dawn of a new era.
Decades later and Jordan Brand goes back to the details for the latest iteration of the Air Jordan 3. The upcoming Air Jordan 3 'Desert Elephant' goes to the animal kingdom for inspiration as the iteration embraces its mammal-centered roots.
A mixture of premium leather & suede, earthy tones, and next-level storytelling through the packaging deliver a new take on a classic.
The Air Jordan 3 'Desert Elephant' takes flight soon. Keep it locked on @ManorPHX on Instagram for release information and details.