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In 1985, Saucony produced their key silhouette: the Shadow. Now called the Shadow Original, these were shoes promoted under the "1st is first. Second is nowhere" slogan. Low-key exterior design concealed high technology which the company continues to develop to this day. Saucony has enjoyed a much-deserved renaissance in recent years, as sneaker fans return to classic silhouettes, and relish the century-long backdrop that Saucony provides. Fun Fact: How to pronounce the name: "sock-a-knee".